The Digital Lizard Blog

Back in the good old days, if people were excited about your business, they told each other — over the fence, at the water cooler, etc. Today’s world is different. People are overbooked, with very little in-person time to share thoughts on companies or give recommendations. Add in all the apps for curbside/in-store pickup, and there’s no longer even chatter while waiting in line.

Let’s face it. Working for “the man” can get tiresome. But going full-time freelance can be tough too. While sites like elance, freelancer, craigslist, and fiverr offer opportunity, they’re too saturated to make any real money. How long can you live on ramen, really?

In today’s business world, there are more ways to reach customers than ever. Yet, managing every channel, interaction, and preference can be unwieldy, not to mention expensive. While large enterprises may have the resources to deploy an effective omnichannel marketing campaign, few small and mid-sized businesses do. Instead, they are focusing on more cost-effective efforts… more specifically, social media marketing.

2016 was a banner year for Digital Lizard. We mobilized our $20+ million in new equipment, brought our 40,000-square-foot fulfillment center online, and became the premier global beta site for the HP 50000 — a revolutionary digital press that rivals offset printing for high-quality color reproduction.

Like the cobbler’s children who go without shoes, too many businesses go without marketing plans. Ironically, marketers themselves are some of the worst offenders. While excuses about finding time, money, and value all seem reasonable, your boss sure won’t be when you’re struggling to keep the lights on.