The Digital Lizard Blog

Personalization of names has become ubiquitous. So much so that most people don’t even remember getting mail addressed to “Occupant,” “Homeowner,” or “To whom it may concern.” Yet, that’s how things were not too long ago. What was once impressive has now grown tiresome, as simply repeating a person’s name throughout a piece shows that you know nothing about them.

Capturing customers' attention has never been easy. But today's marketers are up against more obstacles than ever. Weary from the barrage of emails, banner ads, popups, and other online equivalents of ostentatious, neon hotel signs (we can say that; we're in Vegas), customers have grown numb. To land new clients and prospects, you must find meaningful ways to connect.