The Digital Lizard Blog

Increase the Success of Your Direct Mail Campaign

Posted by Janice O'Driscoll on June 13, 2018 at 12:18 PM

Good things come in small packages. Or big ones. Or unusual ones. When it comes to direct mail, creativity is key. Amidst the plethora of other media competing for your audience's attention, your mailpiece design is as important as its content. Sending something intriguing — or simply just fun — can give your offer the interest and impact it needs to generate new sales.

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Topics: Direct Mail, marketing, Graphic design

How Political Direct Mail is Impacting the 2016 Presidential Election

Posted by Nicole Silverman on November 2, 2016 at 3:34 PM

Political direct mail has been a major component in the campaigns of the upcoming election.  It has also been a major player in helping swing voters make an educated decision.

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Topics: Direct Mail, Presidential Election