Printing is not a commodity. The same specs, same stock, and same design can yield vastly different results. Add in the fact that online bidding can mean a wide range in pricing, and you have yourself a conundrum. If you’re looking for more than a one-time business card or invitation order, you have a lot to consider. Here are three things that we feel are most valuable in a print partner:
Topics: Customer Loyalty
Companies no longer work to create a great product; they strive to build a following. To do so takes a great brand. Not simply a catchy name or an attractive slogan, a brand is an image, feeling, or connection people have when doing business with you. Not surprisingly, a brand takes effort. It’s not simply something you say you are. A brand is something you achieve — and how your audience perceives you through the effort.
Topics: Branding, Digital Printing, Customer Loyalty