The Digital Lizard Blog

Developing a Branding Guide

Posted by Janice O'Driscoll on March 28, 2018 at 12:53 PM

Brand strategy is boss these days. Just about every company relies on its “brand” to capture prospects, boost loyalty, and create an enduring image that drives new sales and growth. It all starts with brand recognition. Just look at Apple, Nike, and Coca-Cola. Their brand power is so pervasive, it only takes a glance at a print ad or social media post to know it’s theirs. From there, consumers take notice and respond.

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Topics: Branding, Graphic design, corporate branding guide