This year's "back-to-school" season is one of the most exciting yet. According to the National Retail Federation, 2016 back-to-school spending is expected to hit $75.8 billion, with the average household shelling out a whopping $674. An 11.5% surge over 2015, this means rising consumer confidence — and greater discretionary spending.
Innovative Thinking for Back-to-School Marketing Campaigns
Posted by
Janice O'Driscoll on August 9, 2016 at 3:21 PM
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