The Digital Lizard Blog

What Makes for Great Customer Data?

Posted by Janice O'Driscoll on February 21, 2018 at 10:33 AM

Data is all the rage these days. Open any industry journal, attend any conference, or simply sit in on a marketing meeting, and you’re sure to hear the need for your data to be “robust,” “relevant,” and “targeted.” However it’s framed, the objective of data is to ensure it has the power not only to drive sales now, but also to continue profitable business for years ahead.

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Topics: Employee and customer loyalty, Digital Printing, marketing

Best Freebies for Graphic Designers

Posted by Janice O'Driscoll on January 26, 2018 at 1:10 PM

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We continually hear customers’ concerns about meeting crazy deadlines while hitting really tight budgets. In fact, that’s why they come to us in the first place! Digital Lizard totally gets it. We’re creative people ourselves, and we too are always on the lookout for ways to stretch our budgets.

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Topics: marketing, graphic design freebies

What The Walking Dead Can Teach About Marketing

Posted by Janice O'Driscoll on October 25, 2017 at 2:15 PM

As summer comes to a close, it’s time to start planning for the cooler weather, and — most important — the fall 2017 season premiers! As a longtime marketer, I’ve always enjoyed new TV promotions, applying some of the creative advertising to my own campaigns.

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Topics: marketing, The Walking Dead

Who Are REALLY Your Best Customers?

Posted by Janice O'Driscoll on August 28, 2017 at 11:33 AM

Traditional wisdom tells us that a company’s “best customers” are the ones that generate the highest sales volume. It also says that 80% of growth comes from the top 20%. But are these claims really true? Many trusted publications — including Byron Sharp’s “How Brands Grow” — offer some compelling evidence to the contrary. Indeed, size and services play a factor too, meaning what’s right for one company may be terrible for another.

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Topics: marketing

You’re a Good Marketer if…

Posted by Janice O'Driscoll on February 6, 2017 at 3:17 PM

Marketing is an art. It takes discipline, passion, and a lot of hard work. But while practice may make perfect for a violin virtuoso, it takes a certain temperament — and some shrewd thinking — to become a marketing maestro.

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Topics: marketing