The Digital Lizard Blog

What The Walking Dead Can Teach About Marketing

Posted by Janice O'Driscoll on October 25, 2017 at 2:15 PM

As summer comes to a close, it’s time to start planning for the cooler weather, and — most important — the fall 2017 season premiers! As a longtime marketer, I’ve always enjoyed new TV promotions, applying some of the creative advertising to my own campaigns.

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Topics: marketing, The Walking Dead

Who Are REALLY Your Best Customers?

Posted by Janice O'Driscoll on August 28, 2017 at 11:33 AM

Traditional wisdom tells us that a company’s “best customers” are the ones that generate the highest sales volume. It also says that 80% of growth comes from the top 20%. But are these claims really true? Many trusted publications — including Byron Sharp’s “How Brands Grow” — offer some compelling evidence to the contrary. Indeed, size and services play a factor too, meaning what’s right for one company may be terrible for another.

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Topics: marketing

You’re a Good Marketer if…

Posted by Janice O'Driscoll on February 6, 2017 at 3:17 PM

Marketing is an art. It takes discipline, passion, and a lot of hard work. But while practice may make perfect for a violin virtuoso, it takes a certain temperament — and some shrewd thinking — to become a marketing maestro.

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Topics: marketing