Data is all the rage these days. Open any industry journal, attend any conference, or simply sit in on a marketing meeting, and you’re sure to hear the need for your data to be “robust,” “relevant,” and “targeted.” However it’s framed, the objective of data is to ensure it has the power not only to drive sales now, but also to continue profitable business for years ahead.
We continually hear customers’ concerns about meeting crazy deadlines while hitting really tight budgets. In fact, that’s why they come to us in the first place! Digital Lizard totally gets it. We’re creative people ourselves, and we too are always on the lookout for ways to stretch our budgets.
As summer comes to a close, it’s time to start planning for the cooler weather, and — most important — the fall 2017 season premiers! As a longtime marketer, I’ve always enjoyed new TV promotions, applying some of the creative advertising to my own campaigns.
Traditional wisdom tells us that a company’s “best customers” are the ones that generate the highest sales volume. It also says that 80% of growth comes from the top 20%. But are these claims really true? Many trusted publications — including Byron Sharp’s “How Brands Grow” — offer some compelling evidence to the contrary. Indeed, size and services play a factor too, meaning what’s right for one company may be terrible for another.
Marketing is an art. It takes discipline, passion, and a lot of hard work. But while practice may make perfect for a violin virtuoso, it takes a certain temperament — and some shrewd thinking — to become a marketing maestro.