Being successful in business requires smart marketing. But more than that, it takes ingenuity. Your direct mail effort is a great place to start. Tangible and tactile, your postcard, tri-fold, dimensional mailer, or other piece offers promise of getting sorted through the hands of your consumer rather than breezed through on their phones. Be respectful of this privilege, and give recipients a reason to respond.
The ultimate goal of today’s print efforts is to better connect with your customers and prospects. This means increasing your relevance. A one-size-fits-all mentality no longer works. You need to find new and meaningful ways to engage your audience and get their buy-in. But this doesn’t mean you need to overhaul everything you’re doing. The easiest way to do so is through smarter data segmentation and personalization — using the materials they already embrace.
Topics: Hybrid printing