The Digital Lizard Blog

Now’s the Time to Start Thinking About Hybrid Printing

Posted by Janice O'Driscoll on October 21, 2016 at 2:52 PM

The ultimate goal of today’s print efforts is to better connect with your customers and prospects. This means increasing your relevance. A one-size-fits-all mentality no longer works. You need to find new and meaningful ways to engage your audience and get their buy-in. But this doesn’t mean you need to overhaul everything you’re doing. The easiest way to do so is through smarter data segmentation and personalization — using the materials they already embrace.

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Topics: Hybrid printing