The ultimate goal of today’s print efforts is to better connect with your customers and prospects. This means increasing your relevance. A one-size-fits-all mentality no longer works. You need to find new and meaningful ways to engage your audience and get their buy-in. But this doesn’t mean you need to overhaul everything you’re doing. The easiest way to do so is through smarter data segmentation and personalization — using the materials they already embrace.