Good things come in small packages. Or big ones. Or unusual ones. When it comes to direct mail, creativity is key. Amidst the plethora of other media competing for your audience's attention, your mailpiece design is as important as its content. Sending something intriguing — or simply just fun — can give your offer the interest and impact it needs to generate new sales.
Brand strategy is boss these days. Just about every company relies on its “brand” to capture prospects, boost loyalty, and create an enduring image that drives new sales and growth. It all starts with brand recognition. Just look at Apple, Nike, and Coca-Cola. Their brand power is so pervasive, it only takes a glance at a print ad or social media post to know it’s theirs. From there, consumers take notice and respond.
Apple Pages, Microsoft Publisher, and even Word now have the tools to let anyone become their own designer. Yet, while DIY saves costs, it may not be that simple. You still need to stand out and deliver a message that connects with your audience. And you still need to use visually appealing design.
Topics: Graphic design