The Digital Lizard Blog

What Makes for Great Customer Data?

Posted by Janice O'Driscoll on February 21, 2018 at 10:33 AM

Data is all the rage these days. Open any industry journal, attend any conference, or simply sit in on a marketing meeting, and you’re sure to hear the need for your data to be “robust,” “relevant,” and “targeted.” However it’s framed, the objective of data is to ensure it has the power not only to drive sales now, but also to continue profitable business for years ahead.

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Topics: marketing, Digital Printing, Employee and customer loyalty

Becoming a Customer-Focused Company

Posted by Janice O'Driscoll on October 10, 2016 at 1:02 PM

Every company talks about being customer-focused, but few know where to start. Even businesses with dozens of “customer service reps” use these people only as order takers — disabling them from adding real value.

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Topics: Employee and customer loyalty

Happy Employees, Happy Customers

Posted by Janice O'Driscoll on August 26, 2016 at 2:12 PM


It’s no coincidence that companies with happy employees also have happy customers. But, what exactly is the correlation? They occupy different workspaces, enjoy vastly different compensation plans, and can’t all be suckers for “Free Donut Fridays.”

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Topics: Employee and customer loyalty