The Digital Lizard Blog

Designing for Digital Printing

Posted by Janice O'Driscoll on March 16, 2017 at 2:01 PM

As little as five years ago, designers had to make some serious concessions when preparing a file for digital printing. Substrates and personalization were limited. Quality was inconsistent. And Pantone matching? Fuggetaboutit.

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Topics: Digital Printing

Not All Digital Printing Is Created Equal

Posted by Janice O'Driscoll on February 13, 2017 at 3:17 PM

Digital printing has come a long way. Back in the early 1990s, when it was just becoming a “thing,” it had some big challenges. First, it was rare. Burned by waterless printing, stochastic screening, and other ideas that didn’t live up to their hype, few shops were early adopters. Then, there were the hassles with special papers, coatings, and ink/toner reproduction. And finally, many buyers thought that it simply had a “fake” look to it. Still, digital printing had its place. And writing your customers’ names in clouds was pretty darn cool — even if it had nothing to do with the project at hand.

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Topics: Digital Printing

Picking the Right Stock for Your Print Project

Posted by Janice O'Driscoll on January 18, 2017 at 12:45 PM

 

Producing print is a great opportunity. Not simply a means to “get your message out,” print lets you engage, inform, inspire, and sell in ways no other media can. Whereas electronic communications may depend on audience-controlled screen sizes or preferences, print puts the power in the hands of the author. Paper stock is a big part of this.

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Topics: Digital Printing

What it Takes to Create a “Brand”

Posted by Janice O'Driscoll on December 2, 2016 at 11:01 AM

Companies no longer work to create a great product; they strive to build a following. To do so takes a great brand. Not simply a catchy name or an attractive slogan, a brand is an image, feeling, or connection people have when doing business with you. Not surprisingly, a brand takes effort. It’s not simply something you say you are. A brand is something you achieve — and how your audience perceives you through the effort.

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Topics: Branding, Digital Printing, Customer Loyalty

Already feeling pumpkin spice overload?

Posted by John Ammon on October 13, 2016 at 11:42 AM

At Digital Lizard, we're here to save you from the onslaught of pumpkin-spiced everything this season. We're proud to say that all of our paper is 100% pumpkin-free

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Topics: Digital Printing