Conventions are one of the best ways to get leads — and lots of them. Every year, an estimated 260 million visitors flock to 31,000 exhibitions1 hoping to gain a glimpse of the latest technologies. While they might keep the tchotchkes they amass (who couldn’t use another pen?), most printed materials go straight to the trash. Indeed, expos present an enormous opportunity to gather leads, but you can be competing with hundreds — or even thousands — of other vendors for attention. You need materials that stand out. More important, you need materials that inspire action. As you prepare for your next event, here are some clever convention printing ideas that will create an impression, and hopefully, some new revenues.