Your catalog is your first impression with new prospects. Not simply a vehicle to showcase your offerings, your catalog offers a glimpse into your brand identity and what you find important. It’s what helps recipients form perceptions about you and how you might approach their business. For current customers, your catalog is equally important. They already buy from you, so they want what you’re selling. Still, you need to deserve their attention. Mailing frequently is smart, but if your catalog is too familiar, it can be dismissed as something seen before.