The Digital Lizard Blog

New Year’s Resolutions for Businesses

Posted by Janice O'Driscoll on January 4, 2017 at 3:50 PM

 

Every January, millions of people make resolutions to trim down, shape up, or otherwise improve their lives. Just like individuals, businesses have much to gain (or lose) from the annual ritual. In fact, research shows that entities that specifically define their goals are far more likely to succeed. Along with the milestones reached, you’ll gain momentum to carry you through even more.

Read More

Topics: Branding

What it Takes to Create a “Brand”

Posted by Janice O'Driscoll on December 2, 2016 at 11:01 AM

Companies no longer work to create a great product; they strive to build a following. To do so takes a great brand. Not simply a catchy name or an attractive slogan, a brand is an image, feeling, or connection people have when doing business with you. Not surprisingly, a brand takes effort. It’s not simply something you say you are. A brand is something you achieve — and how your audience perceives you through the effort.

Read More

Topics: Branding, Digital Printing, Customer Loyalty

Five Facts about Digital Lizard

Posted by Janice O'Driscoll on October 4, 2016 at 10:36 AM

We are thrilled to announce that Digital Lizard, along with parent company Creel, will be showcased as the cover story in the October 2016 issue of Printing Impressions. While the article covers our latest advancements and innovations, we thought you’d be interested in some other notable tidbits.

Read More

Topics: Branding

Creative Ways to Use QR Codes

Posted by Janice O'Driscoll on September 23, 2016 at 1:20 PM

 

The Quick Response (QR) code has become as ubiquitous as the Nike swoosh. Everywhere you go, these crazy-looking squares are luring consumers to learn more about a business and what it has to offer. Deployed effectively, QR codes can be a great tool for mobile and omnichannel marketing. Yet while some are actively using these response vehicles, others are still taking it under advisement. Either way, there is plenty to know, learn, and grow from as you leverage this little guy to your advantage.

Read More

Topics: Branding

Easy, Affordable Branding Ideas to Help Customers Stick to Your Business

Posted by Janice O'Driscoll on June 28, 2016 at 2:57 PM

Of all things companies do to increase sales, branding is the most vital. Yet, many don't leverage its full potential. Branding isn’t simply having a nice logo or website; it’s taking ongoing action to build the image and perception of your organization. It reaches far beyond any promotional effort, and endures long after your last marketing campaign. More important, it’s what ultimately drives customer loyalty — or not.

Read More

Topics: Branding