Back in the good old days, if people were excited about your business, they told each other — over the fence, at the water cooler, etc. Today’s world is different. People are overbooked, with very little in-person time to share thoughts on companies or give recommendations. Add in all the apps for curbside/in-store pickup, and there’s no longer even chatter while waiting in line.
Brand strategy is boss these days. Just about every company relies on its “brand” to capture prospects, boost loyalty, and create an enduring image that drives new sales and growth. It all starts with brand recognition. Just look at Apple, Nike, and Coca-Cola. Their brand power is so pervasive, it only takes a glance at a print ad or social media post to know it’s theirs. From there, consumers take notice and respond.
Every January, millions of people make resolutions to trim down, shape up, or otherwise improve their lives. Just like individuals, businesses have much to gain (or lose) from the annual ritual. In fact, research shows that entities that specifically define their goals are far more likely to succeed. Along with the milestones reached, you’ll gain momentum to carry you through even more.
Companies no longer work to create a great product; they strive to build a following. To do so takes a great brand. Not simply a catchy name or an attractive slogan, a brand is an image, feeling, or connection people have when doing business with you. Not surprisingly, a brand takes effort. It’s not simply something you say you are. A brand is something you achieve — and how your audience perceives you through the effort.
We are thrilled to announce that Digital Lizard, along with parent company Creel, will be showcased as the cover story in the October 2016 issue of Printing Impressions. While the article covers our latest advancements and innovations, we thought you’d be interested in some other notable tidbits.
The Quick Response (QR) code has become as ubiquitous as the Nike swoosh. Everywhere you go, these crazy-looking squares are luring consumers to learn more about a business and what it has to offer. Deployed effectively, QR codes can be a great tool for mobile and omnichannel marketing. Yet while some are actively using these response vehicles, others are still taking it under advisement. Either way, there is plenty to know, learn, and grow from as you leverage this little guy to your advantage.
Of all things companies do to increase sales, branding is the most vital. Yet, many don't leverage its full potential. Branding isn’t simply having a nice logo or website; it’s taking ongoing action to build the image and perception of your organization. It reaches far beyond any promotional effort, and endures long after your last marketing campaign. More important, it’s what ultimately drives customer loyalty — or not.