The Digital Lizard Blog

Janice O'Driscoll

Recent Posts

Choosing the Right Print Provider

Posted by Janice O'Driscoll on June 26, 2017 at 1:03 PM

Printing is not a commodity. The same specs, same stock, and same design can yield vastly different results. Add in the fact that online bidding can mean a wide range in pricing, and you have yourself a conundrum. If you’re looking for more than a one-time business card or invitation order, you have a lot to consider. Here are three things that we feel are most valuable in a print partner:

Read More

Topics: Customer Loyalty

Beyond the Salutation: Clever Uses for Personalization

Posted by Janice O'Driscoll on June 15, 2017 at 1:00 PM

Personalization of names has become ubiquitous. So much so that most people don’t even remember getting mail addressed to “Occupant,” “Homeowner,” or “To whom it may concern.” Yet, that’s how things were not too long ago. What was once impressive has now grown tiresome, as simply repeating a person’s name throughout a piece shows that you know nothing about them.

Read More

Topics: Personalized digital printing

Designing for Digital Printing

Posted by Janice O'Driscoll on March 16, 2017 at 2:01 PM

As little as five years ago, designers had to make some serious concessions when preparing a file for digital printing. Substrates and personalization were limited. Quality was inconsistent. And Pantone matching? Fuggetaboutit.

Read More

Topics: Digital Printing

Using Print to Increase Social Media Activity

Posted by Janice O'Driscoll on February 20, 2017 at 11:58 AM

In today’s business world, there are more ways to reach customers than ever. Yet, managing every channel, interaction, and preference can be unwieldy, not to mention expensive. While large enterprises may have the resources to deploy an effective omnichannel marketing campaign, few small and mid-sized businesses do. Instead, they are focusing on more cost-effective efforts… more specifically, social media marketing.

Read More

Topics: Self-promotion

Not All Digital Printing Is Created Equal

Posted by Janice O'Driscoll on February 13, 2017 at 3:17 PM

Digital printing has come a long way. Back in the early 1990s, when it was just becoming a “thing,” it had some big challenges. First, it was rare. Burned by waterless printing, stochastic screening, and other ideas that didn’t live up to their hype, few shops were early adopters. Then, there were the hassles with special papers, coatings, and ink/toner reproduction. And finally, many buyers thought that it simply had a “fake” look to it. Still, digital printing had its place. And writing your customers’ names in clouds was pretty darn cool — even if it had nothing to do with the project at hand.

Read More

Topics: Digital Printing

You’re a Good Marketer if…

Posted by Janice O'Driscoll on February 6, 2017 at 3:17 PM

Marketing is an art. It takes discipline, passion, and a lot of hard work. But while practice may make perfect for a violin virtuoso, it takes a certain temperament — and some shrewd thinking — to become a marketing maestro.

Read More

Topics: marketing

Picking the Right Stock for Your Print Project

Posted by Janice O'Driscoll on January 18, 2017 at 12:45 PM

 

Producing print is a great opportunity. Not simply a means to “get your message out,” print lets you engage, inform, inspire, and sell in ways no other media can. Whereas electronic communications may depend on audience-controlled screen sizes or preferences, print puts the power in the hands of the author. Paper stock is a big part of this.

Read More

Topics: Digital Printing

New Year’s Resolutions for Businesses

Posted by Janice O'Driscoll on January 4, 2017 at 3:50 PM

 

Every January, millions of people make resolutions to trim down, shape up, or otherwise improve their lives. Just like individuals, businesses have much to gain (or lose) from the annual ritual. In fact, research shows that entities that specifically define their goals are far more likely to succeed. Along with the milestones reached, you’ll gain momentum to carry you through even more.

Read More

Topics: Branding

Our Coolest Projects of 2016

Posted by Janice O'Driscoll on December 29, 2016 at 2:04 PM

2016 was a banner year for Digital Lizard. We mobilized our $20+ million in new equipment, brought our 40,000-square-foot fulfillment center online, and became the premier global beta site for the HP 50000 — a revolutionary digital press that rivals offset printing for high-quality color reproduction.

Read More

Topics: Self-promotion

Running a (Thriving) Business During the Holidays

Posted by Janice O'Driscoll on December 13, 2016 at 2:25 PM

The holidays can be difficult. While it’s easy to see why consumers get weary, the demands on businesses are all their own. Companies can struggle with everything from seasonal work overload, to slowdowns, to budget depletion, to employee exhaustion.

Read More

Topics: Holiday printing, Employee loyalty