The Digital Lizard Blog

Janice O'Driscoll

Recent Posts

What Makes for Great Customer Data?

Posted by Janice O'Driscoll on February 21, 2018 at 10:33 AM

Data is all the rage these days. Open any industry journal, attend any conference, or simply sit in on a marketing meeting, and you’re sure to hear the need for your data to be “robust,” “relevant,” and “targeted.” However it’s framed, the objective of data is to ensure it has the power not only to drive sales now, but also to continue profitable business for years ahead.

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Topics: Employee and customer loyalty, Digital Printing, marketing

Best Freebies for Graphic Designers

Posted by Janice O'Driscoll on January 26, 2018 at 1:10 PM

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We continually hear customers’ concerns about meeting crazy deadlines while hitting really tight budgets. In fact, that’s why they come to us in the first place! Digital Lizard totally gets it. We’re creative people ourselves, and we too are always on the lookout for ways to stretch our budgets.

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Topics: marketing, graphic design freebies

2018 New Year’s Resolutions for Marketers

Posted by Janice O'Driscoll on January 2, 2018 at 11:20 AM

For most of us, New Year’s resolutions are a losing proposition. Who actually is still going to the gym by January 15? And, of course, all the leftover pumpkin cheesecake needs somewhere to go. Yet, while our personal resolutions may have limited effect, our business ones can have a lot greater value. Chosen wisely — and kept — they can have tremendous impact on our companies, our customers, and our bottom lines.

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Topics: Digital Printing

How to Create the Perfect Holiday Card

Posted by Janice O'Driscoll on November 28, 2017 at 2:30 PM

As the end of year approaches, many businesses can get overwhelmed, finding themselves barely able to accommodate workloads, much less manage other important functions. This can mean skimping on your customer holiday message, or worse — sending an e-card!

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Topics: Holiday printing

What The Walking Dead Can Teach About Marketing

Posted by Janice O'Driscoll on October 25, 2017 at 2:15 PM

As summer comes to a close, it’s time to start planning for the cooler weather, and — most important — the fall 2017 season premiers! As a longtime marketer, I’ve always enjoyed new TV promotions, applying some of the creative advertising to my own campaigns.

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Topics: marketing, The Walking Dead

What It Means to Be an Environmentally Responsible Company

Posted by Janice O'Driscoll on October 12, 2017 at 1:55 PM

These days, every company is broadcasting its environmental commitment. And with good reason. Manufacturers, non-profits, and others are under great pressure to meet standards for good stewardship. Whether complying with government mandates, or simply looking to please “green” customers, leaders and entrepreneurs are looking to position their entities as pinnacles of social responsibility.

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Topics: Eco-friendly manufacturing

Five Tips for Buying Print Online

Posted by Janice O'Driscoll on September 27, 2017 at 10:45 AM

The Internet makes it super-easy to get just what you need delivered right to your door. Purchase a toner cartridge, secure tickets for a sporting event, or order a copy of the latest steamy romance novel. These days, you can even conjure up a Big Mac with a couple of keystrokes! Yet, while buying existing products is pretty much WYSIWYG, buying those that are produced can get a bit tricky. Online printing, for example, can have a significant margin for error.

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Topics: Digital Printing

Maintaining Employee Loyalty During Tough Times

Posted by Janice O'Driscoll on September 11, 2017 at 11:20 AM

 

No business is immune to challenges. A loss of a big account, a new competitor, a price increase, a firing or layoff, or even a change in ownership will occur from time to time. While these situations are tough on management, they can be absolutely alarming to employees who don’t have the same insights or job security. Unaddressed, these feelings can grow into discontent — causing a business to lose some of its greatest assets.

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Topics: Digital Printing, Employee loyalty

Who Are REALLY Your Best Customers?

Posted by Janice O'Driscoll on August 28, 2017 at 11:33 AM

Traditional wisdom tells us that a company’s “best customers” are the ones that generate the highest sales volume. It also says that 80% of growth comes from the top 20%. But are these claims really true? Many trusted publications — including Byron Sharp’s “How Brands Grow” — offer some compelling evidence to the contrary. Indeed, size and services play a factor too, meaning what’s right for one company may be terrible for another.

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Topics: marketing

How to Start a Great Freelance Graphic Design Business

Posted by Janice O'Driscoll on July 26, 2017 at 12:22 PM

Let’s face it. Working for “the man” can get tiresome. But going full-time freelance can be tough too. While sites like elance, freelancer, craigslist, and fiverr offer opportunity, they’re too saturated to make any real money. How long can you live on ramen, really?

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Topics: Self-promotion