The Digital Lizard Blog

How to Start a Great Freelance Graphic Design Business

Posted by Janice O'Driscoll on July 26, 2017 at 12:22 PM

Let’s face it. Working for “the man” can get tiresome. But going full-time freelance can be tough too. While sites like elance, freelancer, craigslist, and fiverr offer opportunity, they’re too saturated to make any real money. How long can you live on ramen, really?

Read More

Topics: Self-promotion

5 Ways to Increase the Impact of Your Catalog

Posted by Janice O'Driscoll on July 21, 2017 at 12:56 PM

Your catalog is your first impression with new prospects. Not simply a vehicle to showcase your offerings, your catalog offers a glimpse into your brand identity and what you find important. It’s what helps recipients form perceptions about you and how you might approach their business. For current customers, your catalog is equally important. They already buy from you, so they want what you’re selling. Still, you need to deserve their attention. Mailing frequently is smart, but if your catalog is too familiar, it can be dismissed as something seen before.

Read More

Topics: Catalog Printing

How to Save Money on Your Next Mailing

Posted by Janice O'Driscoll on July 10, 2017 at 12:03 PM

Mailing and distribution may seem a bit snoozy. But they get a lot more exciting when you consider how much they affect your bottom line. Postage is one of the top two costs for any publication or direct mail piece. With higher volumes, even a 1% savings is huge!

Read More

Topics: Saving money on digital printing

Choosing the Right Print Provider

Posted by Janice O'Driscoll on June 26, 2017 at 1:03 PM

Printing is not a commodity. The same specs, same stock, and same design can yield vastly different results. Add in the fact that online bidding can mean a wide range in pricing, and you have yourself a conundrum. If you’re looking for more than a one-time business card or invitation order, you have a lot to consider. Here are three things that we feel are most valuable in a print partner:

Read More

Topics: Customer Loyalty

Beyond the Salutation: Clever Uses for Personalization

Posted by Janice O'Driscoll on June 15, 2017 at 1:00 PM

Personalization of names has become ubiquitous. So much so that most people don’t even remember getting mail addressed to “Occupant,” “Homeowner,” or “To whom it may concern.” Yet, that’s how things were not too long ago. What was once impressive has now grown tiresome, as simply repeating a person’s name throughout a piece shows that you know nothing about them.

Read More

Topics: Personalized digital printing

Designing for Digital Printing

Posted by Janice O'Driscoll on March 16, 2017 at 2:01 PM

As little as five years ago, designers had to make some serious concessions when preparing a file for digital printing. Substrates and personalization were limited. Quality was inconsistent. And Pantone matching? Fuggetaboutit.

Read More

Topics: Digital Printing

Using Print to Increase Social Media Activity

Posted by Janice O'Driscoll on February 20, 2017 at 11:58 AM

In today’s business world, there are more ways to reach customers than ever. Yet, managing every channel, interaction, and preference can be unwieldy, not to mention expensive. While large enterprises may have the resources to deploy an effective omnichannel marketing campaign, few small and mid-sized businesses do. Instead, they are focusing on more cost-effective efforts… more specifically, social media marketing.

Read More

Topics: Self-promotion

Not All Digital Printing Is Created Equal

Posted by Janice O'Driscoll on February 13, 2017 at 3:17 PM

Digital printing has come a long way. Back in the early 1990s, when it was just becoming a “thing,” it had some big challenges. First, it was rare. Burned by waterless printing, stochastic screening, and other ideas that didn’t live up to their hype, few shops were early adopters. Then, there were the hassles with special papers, coatings, and ink/toner reproduction. And finally, many buyers thought that it simply had a “fake” look to it. Still, digital printing had its place. And writing your customers’ names in clouds was pretty darn cool — even if it had nothing to do with the project at hand.

Read More

Topics: Digital Printing

You’re a Good Marketer if…

Posted by Janice O'Driscoll on February 6, 2017 at 3:17 PM

Marketing is an art. It takes discipline, passion, and a lot of hard work. But while practice may make perfect for a violin virtuoso, it takes a certain temperament — and some shrewd thinking — to become a marketing maestro.

Read More

Topics: marketing

Here She Is, The HP Indigo 50000!

Posted by Nicole Silverman on January 24, 2017 at 3:10 PM

This past Monday, HP started the install of the HP Indigo 50000 in our Las Vegas location and goodness, is she a sight to see!  Trying to get a pic of the entire press is almost impossible.  We've got multiple technicians here from HP Israel working diligently on putting this monster together and we can't wait to see her run!  

Read More

Topics: HP Indigo 50000