The Digital Lizard Blog

Choosing the Right Print Provider

Posted by Janice O'Driscoll on June 26, 2017 at 1:03 PM

Printing is not a commodity. The same specs, same stock, and same design can yield vastly different results. Add in the fact that online bidding can mean a wide range in pricing, and you have yourself a conundrum. If you’re looking for more than a one-time business card or invitation order, you have a lot to consider. Here are three things that we feel are most valuable in a print partner:

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Topics: Customer Loyalty

Beyond the Salutation: Clever Uses for Personalization

Posted by Janice O'Driscoll on June 15, 2017 at 1:00 PM

Personalization of names has become ubiquitous. So much so that most people don’t even remember getting mail addressed to “Occupant,” “Homeowner,” or “To whom it may concern.” Yet, that’s how things were not too long ago. What was once impressive has now grown tiresome, as simply repeating a person’s name throughout a piece shows that you know nothing about them.

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Topics: Personalized digital printing

Designing for Digital Printing

Posted by Janice O'Driscoll on March 16, 2017 at 2:01 PM

As little as five years ago, designers had to make some serious concessions when preparing a file for digital printing. Substrates and personalization were limited. Quality was inconsistent. And Pantone matching? Fuggetaboutit.

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Topics: Digital Printing

Using Print to Increase Social Media Activity

Posted by Janice O'Driscoll on February 20, 2017 at 11:58 AM

In today’s business world, there are more ways to reach customers than ever. Yet, managing every channel, interaction, and preference can be unwieldy, not to mention expensive. While large enterprises may have the resources to deploy an effective omnichannel marketing campaign, few small and mid-sized businesses do. Instead, they are focusing on more cost-effective efforts… more specifically, social media marketing.

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Topics: Self-promotion

Not All Digital Printing Is Created Equal

Posted by Janice O'Driscoll on February 13, 2017 at 3:17 PM

Digital printing has come a long way. Back in the early 1990s, when it was just becoming a “thing,” it had some big challenges. First, it was rare. Burned by waterless printing, stochastic screening, and other ideas that didn’t live up to their hype, few shops were early adopters. Then, there were the hassles with special papers, coatings, and ink/toner reproduction. And finally, many buyers thought that it simply had a “fake” look to it. Still, digital printing had its place. And writing your customers’ names in clouds was pretty darn cool — even if it had nothing to do with the project at hand.

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Topics: Digital Printing

You’re a Good Marketer if…

Posted by Janice O'Driscoll on February 6, 2017 at 3:17 PM

Marketing is an art. It takes discipline, passion, and a lot of hard work. But while practice may make perfect for a violin virtuoso, it takes a certain temperament — and some shrewd thinking — to become a marketing maestro.

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Topics: marketing

Here She Is, The HP Indigo 50000!

Posted by Nicole Silverman on January 24, 2017 at 3:10 PM


This past Monday, HP started the install of the HP Indigo 50000 in our Las Vegas location and goodness, is she a sight to see!  Trying to get a pic of the entire press is almost impossible.  We've got multiple technicians here from HP Israel working diligently on putting this monster together and we can't wait to see her run!  

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Topics: HP Indigo 50000

Picking the Right Stock for Your Print Project

Posted by Janice O'Driscoll on January 18, 2017 at 12:45 PM

 

Producing print is a great opportunity. Not simply a means to “get your message out,” print lets you engage, inform, inspire, and sell in ways no other media can. Whereas electronic communications may depend on audience-controlled screen sizes or preferences, print puts the power in the hands of the author. Paper stock is a big part of this.

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Topics: Digital Printing

New Year’s Resolutions for Businesses

Posted by Janice O'Driscoll on January 4, 2017 at 3:50 PM

 

Every January, millions of people make resolutions to trim down, shape up, or otherwise improve their lives. Just like individuals, businesses have much to gain (or lose) from the annual ritual. In fact, research shows that entities that specifically define their goals are far more likely to succeed. Along with the milestones reached, you’ll gain momentum to carry you through even more.

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Topics: Branding

Meet the Lizards

Posted by Nicole Silverman on December 30, 2016 at 2:59 PM
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Topics: Meet the Lizards