The Digital Lizard Blog

Developing a Branding Guide

Posted by Janice O'Driscoll on March 28, 2018 at 12:53 PM

Brand strategy is boss these days. Just about every company relies on its “brand” to capture prospects, boost loyalty, and create an enduring image that drives new sales and growth. It all starts with brand recognition. Just look at Apple, Nike, and Coca-Cola. Their brand power is so pervasive, it only takes a glance at a print ad or social media post to know it’s theirs. From there, consumers take notice and respond.

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Topics: Branding, Graphic design, corporate branding guide

Design 101: Essentials for New Designers

Posted by Janice O'Driscoll on March 16, 2018 at 11:39 AM

Apple Pages, Microsoft Publisher, and even Word now have the tools to let anyone become their own designer. Yet, while DIY saves costs, it may not be that simple. You still need to stand out and deliver a message that connects with your audience. And you still need to use visually appealing design.

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Topics: Graphic design

Creating Your First Digital Print Campaign

Posted by Janice O'Driscoll on March 6, 2018 at 2:31 PM

 

Digital printing has been around for a long time, but for many people, it may be new. Perhaps you work at a catalog or magazine business and have always done long-run web printing. Or maybe you’re a new graphic designer or marketer starting out. Others may have held back because of the “toner” look or need to replicate Pantones or specialty mixes.

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Topics: Digital Printing

Designing Direct Mail Your Customers Will Love

Posted by Janice O'Driscoll on February 28, 2018 at 10:43 AM

Being successful in business requires smart marketing. But more than that, it takes ingenuity. Your direct mail effort is a great place to start. Tangible and tactile, your postcard, tri-fold, dimensional mailer, or other piece offers promise of getting sorted through the hands of your consumer rather than breezed through on their phones. Be respectful of this privilege, and give recipients a reason to respond.

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Topics: Digital Printing, Hybrid printing, marketing

What Makes for Great Customer Data?

Posted by Janice O'Driscoll on February 21, 2018 at 10:33 AM

Data is all the rage these days. Open any industry journal, attend any conference, or simply sit in on a marketing meeting, and you’re sure to hear the need for your data to be “robust,” “relevant,” and “targeted.” However it’s framed, the objective of data is to ensure it has the power not only to drive sales now, but also to continue profitable business for years ahead.

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Topics: Employee and customer loyalty, Digital Printing, marketing

Best Freebies for Graphic Designers

Posted by Janice O'Driscoll on January 26, 2018 at 1:10 PM

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We continually hear customers’ concerns about meeting crazy deadlines while hitting really tight budgets. In fact, that’s why they come to us in the first place! Digital Lizard totally gets it. We’re creative people ourselves, and we too are always on the lookout for ways to stretch our budgets.

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Topics: marketing, graphic design freebies

2018 New Year’s Resolutions for Marketers

Posted by Janice O'Driscoll on January 2, 2018 at 11:20 AM

For most of us, New Year’s resolutions are a losing proposition. Who actually is still going to the gym by January 15? And, of course, all the leftover pumpkin cheesecake needs somewhere to go. Yet, while our personal resolutions may have limited effect, our business ones can have a lot greater value. Chosen wisely — and kept — they can have tremendous impact on our companies, our customers, and our bottom lines.

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Topics: Digital Printing

How to Create the Perfect Holiday Card

Posted by Janice O'Driscoll on November 28, 2017 at 2:30 PM

As the end of year approaches, many businesses can get overwhelmed, finding themselves barely able to accommodate workloads, much less manage other important functions. This can mean skimping on your customer holiday message, or worse — sending an e-card!

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Topics: Holiday printing

What The Walking Dead Can Teach About Marketing

Posted by Janice O'Driscoll on October 25, 2017 at 2:15 PM

As summer comes to a close, it’s time to start planning for the cooler weather, and — most important — the fall 2017 season premiers! As a longtime marketer, I’ve always enjoyed new TV promotions, applying some of the creative advertising to my own campaigns.

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Topics: marketing, The Walking Dead

What It Means to Be an Environmentally Responsible Company

Posted by Janice O'Driscoll on October 12, 2017 at 1:55 PM

These days, every company is broadcasting its environmental commitment. And with good reason. Manufacturers, non-profits, and others are under great pressure to meet standards for good stewardship. Whether complying with government mandates, or simply looking to please “green” customers, leaders and entrepreneurs are looking to position their entities as pinnacles of social responsibility.

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Topics: Eco-friendly manufacturing